Ten cosmetic skin concerns, each framed as a four-to-six week calendar of decisions rather than a single product purchase. Concerns addressed: dehydration, dullness, uneven tone, post-inflammatory marks, texture and roughness, congestion, barrier damage, fine lines, under-eye darkness, sun spots and hyperpigmentation. Strictly cosmetic and behavioural — no medical conditions.
The ten skin concern guides
Dehydration
Protocols for skin that lacks water rather than oil — fine lines that appear under pressure and vanish, dullness despite moisturiser, a tight feeling after cleansing. The fix is humectant-first layering on damp skin, then sealing. Six protocols. URL: /en/skin/skin-concern/dehydration/
Dullness
Protocols for the flat, grey quality that replaces clarity after travel, poor sleep, or winter. Usually a dead-cell and circulation issue before it is a product issue. Consistent exfoliation and warmth respond better than most brightening serums. Five protocols. URL: /en/skin/skin-concern/dullness/
Uneven Tone
Protocols for blotchy, inconsistent skin colour — redness in patches, mottled quality, inconsistent coverage. Often a barrier issue; frequently worsened by the products sold to address it. Six protocols. URL: /en/skin/skin-concern/uneven-tone/
Post-Inflammatory Marks
Protocols for flat discolouration after a blemish has cleared. Not raised, not active. Low-irritant actives applied consistently over several weeks; patience is the technique. Five protocols. URL: /en/skin/skin-concern/post-inflammatory-marks/
Texture and Roughness
Protocols for a bumpy, uneven surface that catches product unevenly. A dead-cell accumulation story addressed with regular gentle exfoliation — not occasional aggressive resurfacing. Six protocols. URL: /en/skin/skin-concern/texture/
Congestion
Protocols for clogged pores and blackheads addressed through consistent BHA use rather than extraction. Twice weekly, low-irritant. The extraction approach clears and refills on a predictable cycle. Five protocols. URL: /en/skin/skin-concern/congestion/
Barrier Damage
Protocols for skin that stings everything and reacts to products it once tolerated. The cause is almost always over-application of actives. The fix is subtraction — removing most of the current routine — not addition. Six protocols. URL: /en/skin/skin-concern/barrier-damage/
Fine Lines
Age-aware protocols for expression lines, forehead creasing, and periorbital areas. Most fine lines visible before forty respond better to hydration and barrier health than concentrated actives. Six protocols. URL: /en/skin/skin-concern/fine-lines/
Under-Eye Darkness
Protocols for the shadow under the orbital bone — three distinct causes (structural, vascular, pigment) each requiring different approaches. Treating all three identically explains why most eye creams disappoint. Five protocols. URL: /en/skin/skin-concern/under-eye-darkness/
Sun Spots and Hyperpigmentation
Protocols for flat pigmented patches concentrated at the cheekbones and temples. Vitamin C in the morning and SPF immediately after, every day without exception. The actives are supportive; the sun protection is the treatment. Six protocols. URL: /en/skin/skin-concern/hyperpigmentation/
Why concern is more honest than type
Type tells you who you are. Concern tells you what your skin is doing right now, under current conditions, with current habits. Oily skin and dry skin are both capable of producing a congestion concern. Dehydration appears across every skin type. The gap where most routines fail is not formulation quality — it is the space between two products that individually make sense but cancel each other in combination.
Consistency beats novelty
A vitamin C serum used every morning for six weeks does more for hyperpigmentation than three weeks of that serum followed by three weeks of a new alternative. Barrier damage is almost never caused by a single over-aggressive product; it is caused by accumulation. The most reliable protocol for barrier repair is removal of most of the current routine, not adding a barrier-repair serum to the pile that compromised it.
Editor's note
The most useful thing you can do before starting any targeted protocol is to sit with the concern for two weeks without adding anything new. What you are trying to fix is often a reaction to the last fix you applied. Subtraction is a protocol. Patience is an active ingredient. Nelly Whitcombe, Beauty Director, Spring 2026.
Also in the skin chapter
Skin Type — five constitutions as they are today: oily, dry, combination, sensitive, normal. URL: /en/skin/skin-type/.
Routine — AM and PM sequences, frequency calendars, and the minimum-viable routine for the weeks that quietly fall apart. URL: /en/skin/routine/.
Ingredients — what each active does, what it pairs with, what it cancels. URL: /en/skin/ingredients/.