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By colour & treatment · Sub-chapter 08

How to care for vivid colour.

Direct dyes stain the cuticle surface — they don't penetrate the cortex, and everything removes them. Sulphates, hot water, UV, and time. The routine that slows it all down. Below is the full library.

Edited by Nelly · Beauty & Style Director

About vivids care

Vivid fashion colours live at the cuticle surface and fade fast. The routine that keeps them vibrant — wash frequency, water temperature, colour-depositing maintenance. Edited by Nelly.

Colour & Treatment sub-chapters

  • Gloss
  • Balayage
  • Highlights
  • Root touch-up
  • Going darker
  • Going lighter
  • Grey coverage
  • Vivids care
  • Bond builder
  • Sulphate-free routine
  • Post-salon week
  • Colour fade